Every shell helps a real octopus.
Mimi's Reef is free to play. When a family buys shells or joins Mimi Plus, 20% of the payment goes to our octopus-protection partner (to be announced), to keep wild octopuses wild.
Totals update automatically with every payment. Transfers to the partner will be published here with receipts.
Why protect, not rescue
Buying octopuses to set them free sounds kind, but it makes fishing more profitable, so more get caught. What works is protecting the places octopuses live: community-run reef closures and opposing octopus farming. That's where the money goes.
Where it goes
Our partner organisation will be announced here, along with what each transfer paid for. We publish the running total above, and every transfer with its receipt.
A game that's safe for children
No ads, no chat with strangers, and no personal details from children. A grown-up check comes before any purchase, and the camera and microphone features never upload anything.
The story behind Mimi
Mimi is the hero of The Mimicking Octopus: A Journey to True Self by marine biologist Alon Braun, who travelled to the Philippines to film the real mimic octopus. Watch the expedition.